| Case Studies |
Objective:
|
Promote “How to Hire the Right Contractor” Tip Sheet in Spanish for Katz & Associates, one of the top 25 PR firms in California, for their client Contractors State License Board in Central Valley California. (2005-06) |
|
· Between 800,000 and 1,000,000 Latino radio listeners from Central Valley cities were exposed to the CSLB message via Spanish-language radio.
· Established partnerships with Hispanic Chambers of Commerce from Central Valley, Foreign Consulates and Credit Unions. |
|
Objective:
|
Launched a nationwide Public Relations campaign in the United States for Agencia Fronteriza, the first wire services agency based in Tijuana, Mexico to specialize in news coverage of US-Mexico border. (2005) |
Results:
|
· Agencia Fronteriza and it’s award-winning journalist received media attention from US Hispanic Media outlets and increased their visibility within Mexico’s media.
· Agencia Fronteriza expanded its coverage of US-related border news and developed working relationships as a result of their promotional launch in the US. |
|
Objective:
|
To Promote Fiestas Patrias 2000 in Santa Ana, California. The annual cultural street festival was sponsored by Downtown Santa Business Association. |
Results:
|
· The three-day street festival registered more than 200,000 people in attendance.
· Spokesperson for event and coordinated interviews with local media and celebrities “Charityn” and “Fernando Arau”. |
| |
|
